Performance health for real life
Bloodwork. Coaching. Training. Physician oversight.
FSA/HSA
Made in the USA
HIPAA compliant
Bloodwork sent to your home
Available in all 50 states
Training + nutrition + supplements
No Insurance required
Physician analysis included
Your workouts and nutrition are only part of the picture. HollyFit connects them with daily progress tracking, coaching, and physician-reviewed bloodwork, so your plan has context beyond the gym.
Dr. Hal explains the HollyFit difference
Follow your training and nutrition plan
Track weight, steps, sleep, and workouts
Schedule with your coach or physician
THE HOLLYFIT DIFFERENCE
01 / LABS
Bloodwork and physician analysis help inform your next steps.
02 / TRAINING
Workouts, nutrition, and supplements built around your goals.
03 / COACHING
Ongoing guidance and check-ins to help you stay consistent.
04 / MEDICAL CARE
Licensed providers evaluate treatment options when appropriate.
Get at-home bloodwork with physician analysis, plus your first 2 months of HollyFit membership free. Full access to the app, Coach Holly Bot, and physician consultations.
$149
One-time bloodwork cost
2 MONTHS OF MEMBERSHIP FREE
After your two free months, membership automatically renews at $99/month unless you select and pay for a 6- or 12-month plan before the first membership charge.
Testosterone Jan 2025
842 ng/dLLow
300 ng/dL 900 ng/dL
Your level is below the optimal range.
Discuss next steps with your provider.
Step 1
Start with a health assessment covering your goals, medical history, and what you want to improve. This gives the team context for your bloodwork and the plan that follows.
Your Results Doctor Assessed
March 2026
Step 2
Your bloodwork kit is sent to your home. Once your sample is processed, a physician reviews your results to help inform your next steps.
Your Personalized Protocol
Step 3
Your goals, health information, and physician analysis help inform your training, nutrition, and supplement protocol. Start using the most advanced workout, nutrition, and wearable tracking tools available to truly understand what works for you.
Step 4
Follow your workouts, track your daily activity, and check in with your coach through HollyFit. Continue with membership support according to the plan you choose.
Choose a category below to explore treatment options.
EXPLORE OPTIONS FOR
Low energy, reduced sex drive, or changes in strength? HollyFit connects your symptoms, health history, and lab results with physician-guided care to help determine which treatment options may be right for you.
WHAT THIS AREA MAY INCLUDE
Changes in energy, sleep, or how you feel deserve context. HollyFit connects your symptoms, health history, and bloodwork with physician review to help determine which care options may be right for you.
WHAT THIS AREA MAY INCLUDE
Connect weight-management goals with training, nutrition, coaching, and physician review. Your clinician considers your health history and needs before discussing whether medication belongs in your plan.
WHAT THIS AREA MAY INCLUDE
Changes in sexual health deserve a private conversation. HollyFit connects your concerns and health history with a licensed provider, who can evaluate your needs and discuss which next steps may be right for you.
WHAT THIS AREA MAY INCLUDE
Bring your recovery, performance, and health goals into one conversation. HollyFit connects bloodwork, training, nutrition, and coaching with physician review to help evaluate which care options may be right for you.
WHAT THIS AREA MAY INCLUDE
Changes in your hair deserve an individual review. HollyFit connects your concerns and health history with a licensed provider, who can evaluate your needs and discuss which care options may be right for you.
WHAT THIS AREA MAY INCLUDE
Treatments are available only after a licensed provider determines medical appropriateness. Membership does not guarantee a prescription. Imagery is illustrative; actual medication, packaging and availability may vary.
Dr. Michael Kenneth
Harrington, MD
HollyFit Medical Director
Dr. Harrington reviews your labs, medical history, and symptoms together. He independently determines whether treatment is medically appropriate, while your coach stays focused on training, nutrition, and progress.
Labs, in contextYour results are considered alongside your health history and symptoms.
Physician-led decisionsHe evaluates treatment options and makes prescribing decisions independently.
Kyle “Coach Holly”
Holland & Bri
Husband and wife. Coach and software engineer.
When Kyle’s coaching business grew beyond what one person could personally manage, he turned to his wife, Bri, an accomplished software engineer. Together, they set out to bring the care and attention of personal coaching to more people.
Kyle had also seen what standard telehealth was missing: a connection between the prescription and the way someone trains, eats, and lives. His coaching experience and Bri’s engineering expertise became HollyFit, a place where coaching, technology, and physician-guided care work together.
Meet Coach Holly
1 of 2The connected advantage
Beyond a prescription. Here's what it takes to make a plan actually work.
ALL WORKING TOGETHER ✓ ONE SYSTEM
Your medical review, coaching, training, nutrition and data in one place.
INTEGRATED PERFORMANCE CARE
THE ALTERNATIVE SEPARATE SERVICES
The familiar patchwork: different providers, different tools, and you holding it all together.
ONE MEMBERSHIP
From $59/month: Coach Holly Bot, personalized workout, nutrition and supplement plans, progress tracking, wearable data, lab review, and unlimited physician consultations.
12-month plan. One payment.
Separate care, coaching and tracking can mean multiple bills.
The price is only half the story. The tools still need to work together.
PUBLISHED PRICING
TRT medication from $19.99/mo*.
Medication is separately priced and requires clinician approval.
A medication-only subscription can leave the rest of your health out of the equation.
Treatment costs, visits and ongoing support can be separate.
START WITH DATA
Truly comprehensive at-home bloodwork automatically loaded into your app. Or bring your own labs and start for free.
HollyFit actually loses a dollar on bloodwork kits.
Some may offer cheaper labs that do not tell the entire story.
HollyFit believes in getting it right, which is why we offer two free months with any bloodwork purchase.
CONNECTED VIEW
Activity and wearable data, analyzed by your physician and Coach Holly Bot alongside your health plan and progress.
Track patterns instead of looking at isolated numbers.
Your watch collects the numbers. You interpret what they mean.
Data can stay disconnected from the rest of your care.
OPTIONS, NOT JUST AN RX
GLP-1 care focused on losing fat while helping preserve muscle.
Training, nutrition and medical review can inform one plan.
Medication may be offered without a connected workout or nutrition plan.
And make sure the right people see the same information.
BUILT IN
Programming and session logging right inside the HollyFit app.
Your workouts and training history stay together.
A separate training app or coach.
Now you have another program to manage and another progress history.
BUILT IN
Nutrition guidance and logging live alongside training and labs.
What you eat and how you train are part of the same picture.
Another food tracker or nutrition subscription.
The data your coach needs may be somewhere else.
KEEPS EVOLVING
Coach Holly Bot on the entry tier; human coaching available on guided plans. Training and nutrition can adapt as you progress.
Different coaching levels, one connected system.
You become the coordinator between different services.
Every adjustment is one more conversation, account or subscription.
Our Programs
AI-GUIDED COACHING · ALL IN ONE APP
Now in your pocket.
1 MONTH
$99/month
Billed monthly
6 MONTHS
$79/month
Monthly equivalent
One payment for 6 months
12 MONTHS
$59/monthBest value
Monthly equivalent
One payment for 12 months
Real coaching knowledge, personalized plans, and answers informed by the data you log.
What's included
Plans built around your goals
Answers when questions come up
Workouts, meals and wearables together
Physician guidance included
Coach Holly is a certified personal trainer and nutritionist who has spent years building protocols alongside physicians, not around them.
DO, FACOG, FACOOG
“I've worked alongside Kyle Holland and have been consistently impressed by his depth of knowledge, professionalism, and dedication to helping others. He's someone I trust, and I highly recommend him to anyone seeking expertise in the peptide and longevity space.”
Gynecologic Oncologist · Double board-certified
Nearly 30 years performing complex gynecologic cancer surgery
MD, MS
“The art of medicine is knowing where to find your next teacher. Grateful to Kyle for being one of mine.”
Founding Medical Director, American Board of Obesity Medicine · Triple board-certified · Associate Editor, Obesity · Director, Weill Cornell Obesity Medicine Fellowship
Weill Cornell Medicine, Endocrinologist & Associate Professor
MD, MBA
“Kyle is one of the rare non-physicians who actually earns a seat at the table. He brings real scientific depth and a genuine respect for his physician partners. He collaborates instead of dictating, and that's exactly why I trust the work.”
FDA advisor
Chief Medical Officer, Gameday Men's Health · Board-certified Internal Medicine
Clients who measured what mattered and changed the outcome.
Coached
“At 45 years old I dunked a basketball for the first time in 20 years. Whatever your goal is, Coach Holly will get you there. No one better.”
Coached
“HollyFit has helped me reach my lowest weight in more than 20 years. Between the peptide protocol, the ongoing support, and the accountability to stay consistent with clean…Continue reading
“HollyFit has helped me reach my lowest weight in more than 20 years. Between the peptide protocol, the ongoing support, and the accountability to stay consistent with clean meal plans, I’ve finally seen the kind of progress I had been hoping for for years. I had been so focused on the process that I stopped weighing myself. When I finally stepped on the scale, I was 134 pounds. The last time I checked, I couldn’t get below 145, so seeing that number felt completely unreal. I actually started crying. It is hard to explain how long I had been waiting to feel this kind of change. I am incredibly grateful for HollyFit, the support, and a plan that finally helped me get results.”
Coached
“Started a crazy journey 10 years later than I should have, but shot my shot when I realized it's never too late. There's absolutely no way I could have accomplished this…Continue reading
“Started a crazy journey 10 years later than I should have, but shot my shot when I realized it's never too late. There's absolutely no way I could have accomplished this without Coach Holly's meal planning, workout planning, and constructive criticism, which he calls motivation.”
Coached
"Im very happy with my transformation."
Coached
“I'm 44, a mom of three little boys and a business owner. Ten weeks in with a coach keeping me accountable, I feel better and look better than I ever have.”Back to photos
Coached
“Coach Holly took me from this to this in six months. Enough said.”
Coached
“Coach Holly helped me lose the last few pounds and build the definition I couldn't do by myself.”
Coached
“Work, alcohol, and some bad advice from a doctor had me in a bad spot. Working with Coach Holly has been one of the most impactful decisions of my life.”
Coached
“I was introduced to Coach Holly in February this year. I was at the worst shape of my life and had health issues due to weight gain. Coach Holly gave me a workout routine,…Continue reading
“I was introduced to Coach Holly in February this year. I was at the worst shape of my life and had health issues due to weight gain. Coach Holly gave me a workout routine, diet plan and guidance. I followed his plan and lost 78 pounds in four months. Thank you, Coach Holly, for giving me my life back and helping me feel 10 years younger.”
Coached
“I love our check-ins, and he's great at just really getting back to me about all my crazy questions, and I really just couldn't be happier that I decided to jump on this new…Continue reading
“I love our check-ins, and he's great at just really getting back to me about all my crazy questions, and I really just couldn't be happier that I decided to jump on this new health journey with him, um, and couldn't recommend him more.”
Back to photos
Coached
“I'll never forget meeting Coach Holly at a resort in Mexico. He told me, 'You can have all the money in the world, but right now, at this pool, I'm the richest person here.'…Continue reading
“I'll never forget meeting Coach Holly at a resort in Mexico. He told me, 'You can have all the money in the world, but right now, at this pool, I'm the richest person here.' Success in business commands respect from the people who know who you are. A physique earns adoration from everyone who sees you, including the person in the mirror.”
Coached
“My energy, my attention to detail has changed. He's just really given me such a eye-opening experience to help me grow and to be able to feel like I'm back in college again,…Continue reading
“My energy, my attention to detail has changed. He's just really given me such a eye-opening experience to help me grow and to be able to feel like I'm back in college again, going out and playing with my kids. So strongly recommend Coach Holly. If you're going through some of the things that I just shared with you, please give him a call, reach out to him.”
Founder, HollyFit
“Believe it or not, I was working out harder in the before pics. I hadn't missed a day in years, but I was sabotaging myself doing what I had been taught was the right way. I…Continue reading
“Believe it or not, I was working out harder in the before pics. I hadn't missed a day in years, but I was sabotaging myself doing what I had been taught was the right way. I knew something had to change, so I got obsessed with figuring out how to live a full life while looking and feeling like the person I wanted to be. Yes, that person has a lot of tattoos.”
“I feel amazing. Best I've felt in a long long time.”
Straight answers about men's and women's health enrollment, medical appropriateness, and how the program works.
Start with a health assessment covering your goals and medical history. You can order at-home bloodwork or provide recent results. A physician reviews your health information to help determine next steps, while your coaching plan connects training, nutrition, and progress.
The $149 offer includes at-home bloodwork with physician analysis and your first two months of HollyFit membership free. After your two free months, membership automatically renews at $99/month unless you select and pay for a 6- or 12-month plan before the first membership charge.
Coach Holly Bot provides guidance through the HollyFit app, with training and nutrition informed by your goals and the data you log. Guided plans add human coaching support. The level of coaching depends on the plan you choose.
No. Membership covers coaching and support services. Medication is separately priced and is available only when a licensed provider determines it is medically appropriate. Joining or paying for a membership never guarantees a prescription.
No insurance is required. Medications may be eligible for FSA/HSA reimbursement. Check with your plan administrator about coverage for your purchase.
Monthly: $99/month, billed monthly. 6 months: $79/month equivalent, one payment for 6 months. 12 months: $59/month equivalent, one payment for 12 months. With the $149 bloodwork offer, your first two months of membership are free. After your two free months, membership automatically renews at $99/month unless you select and pay for a 6- or 12-month plan before the first membership charge.
Physician consultations are included in the membership described here. A licensed physician reviews your health information and independently determines whether treatment is medically appropriate. Coaching supports that care; it does not replace it.
